Middle of February? That doesn’t mean I can’t finally write down my blogging goals for 2014, does it? I hope not, because, well, here are my blogging goals for 2014.
First a quick review of last year’s goals and successes (and failures).
- I will continue to increase my readership. Done, though I had a slip in the middle of the year, numbers are up and higher than ever (Thank You!).
- I will learn more about SEO. Well, kind of. I have a plugin that does most of the work for me.
- I will improve my social networking skills. I think I’ve improved. I could still be better.
- I will publish more video. Fail here. While I’ve done a few vlogs and exercise videos, I actually did less than the year before.
- I will improve my photography skills. Another fail. Still using that “Auto” format on my SLR camera. That is when I use it instead of my phone.
It’s kind of funny. When you look at my goals and my failure to achieve most of them, you’d think that I’d had a bad year. But I didn’t! I increased my readership, wrote some content that I’m really proud of, published frequently, made many new virtual friends, even made a little money. So what if I still can’t figure out how to focus my camera?
So, with that in mind, here are my goals for (the rest of) 2014.
Get a new look/theme for my blog.
A couple reasons for this. While I just changed my theme a year ago, and I really loved it at the time, I began to be annoyed by the waste of space. There were several inches of margin on either side, and I was using two sidebars. That left the section for actual content quite narrow. Plus, I wasn’t that fond of the color options (or maybe I was just tired of them). In any case, I was ready for a change.
I have found the best way to do this, to find a theme that you love, is to check out other blogs and see what you like. I’ve been doing this for a while. Finally, when Carla recently changed her “look,” I fell in love with the theme she used. Fortunately, it was a child theme of Genesis, which I already had.
After I downloaded my new theme, I had a long moment of fear. Even though I had been setting up my own themes (with the exception of the last one, Rita did that) I was afraid that if I did it myself I would mess everything up and eventually have to ask for help anyway. But then, I couldn’t wait. I played around, activated my new theme (Studio Press Beautiful Pro), changed a few things, and ended up being pretty happy with the results. I have a larger easel on which to write, and it is clean and bright. Frankly, I love it. I hope you do too.
So, goal number one is already complete. Score!
Create Awesome Content
I truly believe that the key to success is great writing, interesting topics, mixed with some humor and introspection. I occasionally hit those targets, and I will continue to strive to do so. That may mean that I will post less often, especially during certain times of the year when my “real” job takes over my life.
It’s actually kind of funny, how, when you are trying to build your blog, get more readers, more pageviews, you feel compelled to post frequently. The problem is that in order to deliver quality day after day, one needs the time and focus to concentrate on writing. Difficult when you’re working 10 hours a day. So my goal is to relax a little, not post every day, or maybe even every other day, and rely on the quality of my writing to see me through.
Make Some Money
I admit it. I enjoy making money from my blog. I don’t make a lot. An occasional sponsored post, where I actually get paid money to write. Brands who will pay to get an honest review. A lot more “free” product in exchange for a review. My advertising (which I try to keep to a minimum) brings in a few dollars.
I promise you, I will only accept money and write about products, in which I believe. I have turned down requests from products that weren’t vegan or didn’t fit in with my lifestyle. I won’t help advertise junk food or candy bars, even if they are all dolled up in some kind of “healthy living” clothing.
That Camera Thing
I have the darned thing. It is high time I learned how to use it correctly. A class, tutorials, other blogs, even a class. The information and help is out there. This year I will put down my phone camera and learn how to use my real camera to create great photos.
Finally, I’d really like to increase my social media following. The only way to do that is to become more involved and savvy. For me, it truly is a matter of time, so I know that will continue to be a challenge. It’s not like I can sit at work and respond to tweets, share facebook posts, and instagram all day long. I’ll have to find a way around that. Many things can be scheduled, so that a few minutes in the morning will lead to posts all day. Then I’ll still need to devote some time after my “real” work day is over.
Well, that’s pretty much it! I think my goals are realistic and attainable, and I have a plan to achieve them. Those are all thing that I suggested in my post about creating and achieving goals this year.
I’m excited about what 2014 hold in store. How about you?